What is Avon UK?

Avon is a ceremonial county in the West of England. Bristol and Bath are the two main cities. The name is derived from the River Avon.

Avon is among the world's largest direct-sales companies with six million women viewing an Avon brochure every three weeks. Their multibillion-dollar merchandise is sold via their global army of representatives.

Founded in 1886

Avon is the fourth largest beauty business. It has 6.5 million employees in 100 countries. Avon's corporate culture and product line reflect its philosophy of women for women. The logo, for instance is adorned with pink hues and mother of pearls that represent femininity. In addition every letter, except for the "n" are depicted as capital letters to emphasize their importance and strength.

David McConnell founded the company in 1886. He was a travelling book salesman who noticed that female customers, usually women at home during the afternoon, were more interested in the free perfume samples that he offered them. He hired them to be his sales reps and the Avon company was born.

Avon is a well-known brand in many countries and one of the largest cosmetics brands around the globe. Avon is renowned for its charitable work, which includes campaigns to tackle the problem of violence against women and breast cancer. It also demonstrates leadership on environmental concerns, with its own sustainability team.

The founder of Avon was a firm believer in empowering women. This was a radical concept at the time, when women were expected to stay home and take care of their families. Avon's business model gave them the chance to earn their income and to achieve personal success. Avon is still led by Angela Cretu, a shrewd woman. She is responsible for business operations outside Latin America and oversees the global brand.

The company is geared towards women.

AVON is a company that offers food and mascara on lashes. It's the company that fights wrinkles on one hand and breast cancer with the other, that recognizes the importance of a flawless lip, but is still able to open its mouth to speak against domestic violence and for women's financial independence. It's the brand Avon Brochure that has six million Representatives across the globe.

David H McConnell founded the company in 1886 as a way offer women financial freedom. Today, the company is a leading player in the field of cosmetics and is among the oldest direct sales companies in the world. It has an impressive 130-year history. Despite its age, the company is at the top of contemporary beauty and social selling, with a wide range of products, including cosmetics, fragrance, cosmetics, fashion jewellery and accessories such as lingerie, home, and personal care.

Instead of being a retailer that focuses on traditional outlets, the representatives of the company's five million (or "Reps") sell their products directly to customers, via face-to-face or online, forming relationships as they go along. It's a model that has been tested over time. It gives mothers and fathers, students entrepreneurs in their early years and retirees the flexibility to work on their own terms while earning. This model is more relevant than ever as the pandemic alters working patterns. The new campaign of AVON celebrates women in a variety of roles models that range from an London beatboxer to an art restorer and an Astronomer, all accepting their power.

Accept your power

For over 135 years Avon has been a symbol of progress for women, encouraging people of all ages to manage their own business and earn a steady income. The legacy of the brand is present today through its iconic earning opportunity that allows mums and students as well as young entrepreneurs to control their own destiny. The brand is known for encouraging women to embrace their strength and confidence with its catchphrase 'Ding Dong Avon calling'.

The brand new Embrace Your Power global platform visual approach, innovative campaign and integrated campaign were created in partnership Wunderman Thompson UK. It is based on the belief that every woman is born with a distinct strength, but gender inequalities hinder it. Avon hopes to highlight these strengths by helping women achieve financial independence, bringing them together through a community that loves beauty and providing aspirational beauty items at an irresistible price which is crucial given the increasing cost of living.

The brand will also launch on Amazon in the UK for the first time in order to expand its omnichannel strategy and reach a wider market. Over 300 of avon e brochure's skincare and beauty products are available to purchase through Amazon along with the option of purchasing through an Avon representative in-person or via online brochure avon.

Since the campaign's launch, Avon's Awareness Score - which gauges the sentiment of consumers towards thousands of brands every day has risen by four percentage points for Britons who are over 50.

Be a part of the causes that are important to you.

In the early days Avon's sales strategy was driven by a group of distributors, referred to as representatives. One of Avon's first representatives, Mrs P.F.E Albee from Winchester was a role model for today's Avon Representatives. She was an early pioneer in her field, providing women a way to earn their own income and become financially independent at a time when most women did not have the right to vote.

AVON is committed to advancing the causes that are most important to women, particularly those that address breast cancer and domestic violence. Through our Avon Foundation we support charitable research, educational and scientific activities and humanitarian and humanitarian causes across the world. We're particularly focused on helping women improve their lives.

Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign by Refuge which calls for one of three local authorities in the UK to provide all children and women with access to specialist services to help end Gender Based Violence.

The legacy of Avon is deeply rooted in popular culture - the iconic ding dong avon woman which was first introduced in 1954 was immortalized by Tim Burton in his gothic classic Edward Scissorhands. Avon's wholesome reputation is also illustrated in its iconic Avon brochure that has been read by more than six million people per week since its debut in 1905.